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Connectively connects subject-matter experts with top publishers to increase their exposure and create quality, ready-to-publish Q & A content.
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Blog post Grief Will Reshape You. And Sometimes, It Shows You What to Build Next. Authored by: Kelly Edmondson My grief and I were alone in my car, on a rainy summer afternoon, when I knew I needed to build Timely Presence. I had been back to work for months. I was operating. Responding to…
Authored by: Yousuf Rizvi The first hires after a Series A round set the financial foundation of the company for years. Founders rarely think of them that way. In our work as a fractional CFO firm advising fintech and crypto startups, we see…
Authored by: Naimish Patel For print service providers, the real drain on profitability isn’t paper or ink. It’s the hours spent chasing orders, correcting file errors, and reconciling mismatched quotes in spreadsheets. Ask most print shop owners where their margin goes, and they’ll mention substrate costs, equipment…
By Charles Davenport, Psy.D., Licensed Psychologist, Davenport Psychology Every August, a version of the same family walks into my office. A child who was fine in June now cries at bedtime, complains of a stomachache every morning, and asks the same question forty times…
By Dr. Christa Smith, PhD I am a clinical psychologist, and my practice is full of people you would call successful. Executives, founders, physicians, attorneys. From the outside, they are winning. Inside my office, they describe the same strange…
Authored by Thaddaeus Hubbard, founder of BSEG Advisory, LLC in Baltimore, Maryland, and the author of Bridging the SE Gap: Master Earned Income, End Grant Dependence, and Achieve Sustainable Social Impact for Nonprofits. Ask an executive director what it costs to serve one client. Most answer in…
Authored by Peter Briel, Founder, Privaxi After 25 years in cybersecurity and compliance, I can tell you the most dangerous sentence in this industry: “We’re pretty much ready for the audit.” I hear it from nearly every new client, and nearly…
A GEO audit measures how AI search engines describe, recommend, and cite your brand. It shows where your brand appears in AI-generated answers, where it is missing, which competitors appear instead, and which sources influence those answers. GEO stands for Generative Engine Optimization, the practice of improving how AI assistants describe, recommend, and cite a…
This interview is with Vamsi Nellutla, President, Dallas Data Science Academy. As President of Dallas Data Science Academy, how would you describe the expertise and perspective you bring to AI training, data science, and analytics education? I came to data science the long way, and I think that is exactly what makes my experience useful…
Getting genuine expressions from non-professional subjects can be challenging, but the right techniques make all the difference. This article breaks down six practical methods that help directors capture authentic moments on camera, drawing from insights shared by experienced filmmakers and industry professionals. These approaches move…
This interview is with Nakul Goyal, Chief Marketing Officer, CARFAX. For Connectively readers, can you introduce yourself and your remit today as Chief Marketing Officer at CARFAX within S&P Global? I’m Nakul Goyal, Chief Marketing Officer at CARFAX, part of Mobility Global (MBGL). I lead marketing across both our consumer and B2B businesses, spanning growth,…
This interview is with Nick Baudoin, Founder & President, Alkali. As Founder & President of Alkali, what do you want enterprise readers to know about your expertise in B2B solutions, partner collaboration, and custom web development? Most of what we do is rebuild websites for established B2B companies that are much better than they look…
Employee misclassification can expose businesses to significant legal and financial risks, from tax penalties to lawsuits. This guide compiles 19 practical tips drawn from legal experts and HR professionals to help employers make accurate classification decisions. These strategies cover everything from initial hiring practices to…
Finding a YouTube influencer isn’t the same as finding a creator on TikTok or Instagram. On YouTube, a video can keep generating views months or even years after it was published. A creator with 80,000 subscribers might have more influence over a specific buying decision than a channel with a million subscribers, especially if their…
Finding a TikTok influencer is a little different from finding an Instagram influencer. On Instagram, you might start with someone’s follower count, profile, and polished feed. On TikTok, a creator with 30,000 followers can suddenly put a video in front of hundreds of thousands of people. A creator’s influence is often tied as much to…
Instagram is full of potential creators, but finding someone worth partnering with takes more than typing your industry into the search bar. The interesting part of Instagram influencer discovery is that influence can show up in several different places. It might be a creator whose Reels regularly reach hundreds of thousands of people, a niche…
This interview is with Jagger Babuin, Owner, Cash House Buyers 4 You, Cash House Buyers 4 You. To kick us off, please introduce yourself: what does Cash House Buyers 4 You do, which states do you operate in, and where does your day-to-day work intersect most with contracts, compliance, and consumer finance? Cash House Buyers…
This interview is with Noah Gula, AVP at OSP, OSP. For Connectively readers, could you introduce yourself—what you lead as AVP at OSP and where your work sits at the intersection of custom software and healthcare? As AVP at OSP, I help lead health tech initiatives at the intersection of business strategy, solution design, and…
Recruiting strategies that worked five years ago often fall flat today. This article brings together insights from 25 industry experts who identify the outdated tactics companies should abandon and the modern approaches that actually deliver results. Learn which old-school methods are costing you top…
This interview is with Jimi Patel, Director, eStore Factory LLC. To get us started, how do you describe your role today as a Director in computer software and co‑founder of an Amazon‑focused agency serving ecommerce brands? I’m Jimi, co‑founder of eStore Factory, an Amazon agency I started in 2014 that now works with sellers across…
About 21% of pitches submitted through HARO are flagged as fully AI-generated, and roughly 35% of journalists have chosen not to receive them. Here’s what that means if you’re using HARO to get media coverage. If you’re a founder, marketer, or PR professional trying to get your company featured in the media, writing a strong…
This interview is with Gabriel Shaoolian, CEO and Founder, Digital Silk. For Connectively readers, can you introduce yourself and share what you focus on day to day as the CEO and Founder of Digital Silk in the marketing and advertising space? I’m Gabriel Shaoolian, CEO and founder of Digital Silk. I started out in 2001,…
If you’re investing time in PR, content marketing, thought leadership, or earned media, getting coverage is only part of the job. You also need to know where your company is being mentioned, what people are saying about your brand, which publications are covering your competitors, and what those media mentions can tell you about your…
Starting a business involves far more than a good idea and initial capital—founders must address a complex web of legal requirements that can derail even the most promising venture. This article gathers practical guidance from attorneys and business formation specialists who have helped…