Build Relationships and Respond Fast
Recruiting for skilled trades has shifted a lot over the past few years. When I started building Emergency Plumbing Squad, finding qualified plumbers was mostly about word of mouth and local reputation. Now there is real competition for skilled trade talent, partly because fewer younger workers are entering the trades at the same rate, and partly because plumbers have more flexibility to work independently or bounce between platforms rather than commit to one company or dispatch network.
That has forced us to think about recruiting less like hiring and more like building a relationship people actually want to stay in, with clear pay structures, faster job matching, and respect for their time, since plumbers now have real alternatives if they feel undervalued.
One strategy that used to work but no longer does is posting a generic job listing and expecting a steady stream of qualified applicants. That approach relied on trades having limited options and being willing to wait through a slow hiring process. Today, a good plumber gets multiple opportunities quickly, so a slow or impersonal hiring process just loses them to someone faster. We had to speed up our own process significantly and treat candidates the way we would treat a customer in an emergency, with urgency and clear communication.
Highlight Growth Paths and Boost Referrals
Salary isn’t the only consideration anymore. Several years ago, if a company offered an additional $1-2 to a candidate’s hourly wage, they would have received stacks of applications for that position by the end of the week. This is not the case today. In the spring of last year, I posted for a job with a pay rate of $1.50 per mile. But, two applicants failed to report for their first scheduled shift after being hired. The reason why candidates fail to report is now less likely to be because of money. But it is now much more likely to be because candidates are interested in advancement opportunities within a company.
Last fall, I lost an excellent candidate because of my inability to provide him with details about his career advancement opportunities with our company. I have now developed a clear career path for potential employees, which includes a progression from crew member to lead to driver. I explain this career path during the interview process so that they can be more motivated to do well for a path they may take for future advancements.
In 2017, it was satisfactory to simply post job ads and then take whatever applications came in, but that is no longer the case. A member of my crew suggested I pay bonuses to my crew for referring good workers into the company. Initially, I thought that would be a waste of money. But I was mistaken. Almost 2 years ago, I put into place a $200 referral bonus to be paid after 60 days. As of now, referrals account for almost 66% of my total hires, and they have a much higher retention rate compared to non-referrals because their friends have told them what the job is really like before they start. How physically demanding it is, how fast the pace is, and how the customer will be watching them closely in case they scratch any furniture.
Elevate Clear Explanations Over Trail Lore
Guests Now Expect Naturalists Who Explain, Not Just Spot
A few years ago, hiring a good naturalist mostly meant finding someone with sharp tracking skills, someone who could reliably spot a tiger or read pug marks well. That alone used to be enough to satisfy most guests.
That’s shifted. Guests today, especially international travelers, want naturalists who can also explain what’s happening, why a tiger is behaving a certain way, what a specific bird call means, the ecology behind what they’re seeing. Spotting skills alone don’t create the kind of experience guests talk about afterward.
The strategy that used to work but doesn’t anymore is hiring purely on tracking reputation within local guide circles. Now I look just as closely at how someone communicates and engages with guests during a drive, not just whether they can find wildlife. A naturalist who’s technically skilled but quiet or hard to understand doesn’t create the same experience anymore, even if the sighting itself was excellent.
That’s changed how I evaluate people before bringing them onto our safaris. Technical skill gets someone in the conversation, but how they connect with guests is what actually decides if they’re the right fit long term.
Target Employed Closers in Adjacent Fields
We used to post out a commission-only role on the job boards like Indeed or ZipRecruiter and within a week we would have a pipe full of candidates. That strategy isn’t working for us right now. People immediately click away from postings for commission-only OTE roles without a guaranteed base salary.
At CloserOnDemand, our method for hiring for commission-only sales positions has drastically changed over the last 5 years. We no longer post to sites like Indeed and ZipRecruiter for commission-only sales positions and allow them to fill in a week (if they ever fill at all). Our main approach to filling these types of sales positions now is to proactively hunt down the best closers who are already employed in industries that are adjacent to the role we are hiring for. Typically, we look for highly performing salespeople that are in industries like insurance, real estate or B2B SaaS who are underpaid poorly for their production. Last quarter, 80% of our placements were sourced through proactive outreach to closers that were already employed.
Hiring great salespeople is a sale. Using the skills that you would use to make a sale of your product to find a candidate of high value to your company (as opposed to simply passively posting a job on a job board to find the same old batch of unexcited under-performing candidates) is far better than that. It’s a sale against their current situation, and against not hiring them at all.
Add a Second Unscripted Interview
A single interview used to be enough to know whether someone was a fit for a role on our team. Today, that isn’t the case.
Let me explain.
Today’s candidates walk into an interview with well-prepared, polished answers, many of which have been rehearsed using the help of AI tools. Yes, the responses may appear thoughtful, organized and self-assured at first, but they tell little about how a person really thinks when a real problem suddenly comes up.
To address these changes, Siddhi Yoga has changed its interview process from using one longer interview to two shorter conversations spaced one week apart. The first conversation focuses on the candidate’s past experiences, while the second conversation is based around an unexpected problem or hypothetical situation that the candidate has no time to prepare for in advance. The second conversation is very important because it gives the interviewer insight into the candidate’s true thought processes when confronted with something they were not expecting.
Match Household Fit Beyond Credentials
Recruiting in private households has become much more focused on compatibility, not just credentials. Families still care about experience and references, of course, but they are increasingly looking at communication style, personality, flexibility, boundaries, and whether someone will genuinely fit into the way their household operates.
One approach that no longer works well is hiring mainly from a strong CV. A candidate can look perfect on paper and still be completely wrong for a particular family. We now spend much more time understanding both sides before making an introduction. The better you understand how a family actually lives and what a candidate needs to thrive, the more likely you are to create a placement that lasts.
Optimize Language for ATS Parsers
The biggest change is that the first read of your resume is almost never a person. Applicant tracking systems (ATS) parse, rank, and filter before a recruiter ever opens a file, and the volume of applications per role has climbed to the point where that filtering is not optional for employers.
The strategy that has stopped working is the single, master resume people send everywhere. It used to be fine because a human skimmed it and could infer that your experience fit. Now, if the posting asks for “stakeholder management,” and your resume says “worked with clients,” a keyword filter may score the resume out before anyone reads the nuance.
The winning move today is tailoring the same true experience to mirror each posting’s language and keeping the format clean enough that the parser reads it correctly in the first place. It is less about gaming the system and more about making sure the machine can actually see what someone already offers.
Prioritize Learners Over Direct Experience
The skills required to run a nursery now, are much broader than they were several years ago. We still need people with horticultural knowledge, but we also need skills in inventory control, shipping and customer service. But today we also need people who are e-commerce savvy and fluent in digital marketing, automation, data and learning new technology.
One hiring practice that used to make a lot of sense was to put a lot of weight on whether someone had done that job before. I want to know if they can learn and problem-solve. I have hired people who are great but get stuck when they have to change. Other people who have unusual backgrounds are also very valuable because they are curious and they want to learn.
I think that’s how employers need to communicate opportunities. A job spec is not going to sell any more to the right talent. People are eager to find out about the culture, the expectations, the development on offer and the purpose of what they are doing, before they decide that this is a place they want to invest in.
Time Outreach Well and Humanize Contact
Recruiting has moved from being primarily a sourcing problem to being a prioritization problem. Recruiters have access to more candidates, data and automation than ever, but the real challenge is knowing where to spend their attention.
One strategy that has lost effectiveness is high-volume, generic outreach. AI makes it easier to produce and send more messages, which also means candidates are receiving more noise. The advantage now comes from using technology to identify the right people and the right moment, then making the interaction more relevant and human. Automation should help recruiters focus their attention, not simply increase activity.
Value Judgment and Earned Credibility
The biggest recruiting change has been the premium on judgment under uncertainty. In categories touching sleep, recovery, and health adjacent claims, teams now need people who can separate what research suggests from what marketing wants to say. That has pushed hiring toward candidates who are comfortable reading nuance, understanding materials reliability, and translating complexity into plain language that consumers trust. Functional expertise still matters, but interpretive discipline matters more.
A strategy that has clearly weakened is chasing candidates who built growth during cheaper acquisition years and assuming the same playbook transfers. I look harder for people who can create trust efficiently, because attention can be bought, but credibility usually has to be earned.
Offer Autonomy, Not Office Perks
Right now, I am looking for motivated and independent experts to be part of my team that can do their best work independently. Most modern sales reps are all about being as independent as possible with regards to how they choose to use technology; building their own professional image using social media; and doing things on their own schedule.
In the past, selling a beautiful physical space where a rep could sit at an assigned desk was always effective. However, today most top reps would rather have the option to do whatever they want whenever they want than have access to the fanciest offices.
Streamline Steps and Preview Reality
The landscape of recruiting has drastically transformed from the focus on simply filling positions to ensuring that candidates possess the qualities required to operate in a rapidly evolving, technology-driven workplace. Today, frontline employees expect a seamless mobile application experience, explicit scheduling details, and a realistic preview of the job before they will accept. Employers, as well as the candidates, need to pay attention to more than the applications received by measuring things like time from application to 1st shift, completion of onboarding, and 90-day retention of employees.
An unproductive approach to recruitment that is no longer effective is putting out a generic job advertisement and waiting for responses. Job seekers are looking for promptly responsive communication and minimization of steps involved in the hiring process.
Require PMP Upfront to Compete
Recruitment in project management has changed more in the past five years than it did in the previous two decades. Before, big companies used to hire candidates based on their potential and grant them sufficient time to acquire the much-needed PMP certification within a period of one or two years. Today, it is a different scenario. I have been interacting with the hiring managers of companies like General Dynamics and L3Harris, and it is clear that the recruitment trend has turned upside down. Companies today function with tighter budgets, smaller teams and have little room to get people trained. So, they want candidates to have the PMP certification already in place before their first interview. It is not just a desirable extra anymore. In a lot of cases, it is a first preliminary selection criterion for resumes.
Relying on experience is not enough nowadays. I have been attesting that candidates with experience spanning ten years lose job offers to candidates with only three years of experience yet having this certification already. The trend is stronger than I expected it to be. Since we have been training over 80,000 students in project management since 2003, I know that the people currently getting a job fastest on the market are not necessarily those with the greatest experience. The leaders in receiving job offers are the ones who got the certification earlier than they started searching for a job.