Topic
Content Marketing
127 posts on file
TuesdayAugust 25, 20261 filed
What Is a GEO Audit? How to Measure and Improve AI Search Visibility With Featured
A GEO audit measures how AI search engines describe, recommend, and cite your brand. It shows where your brand appears in AI-generated answers, where it is missing, which competitors appear instead, and which sources influence those answers. GEO stands for Generative Engine Optimization, the practice of improving how AI assistants describe, recommend, and cite a…
FridayOctober 18, 20241 filed
6 Common Challenges Content Creators Face When Getting Started
Blair Williams is the founder of the WordPress membership plugin MemberPress and affiliate program plugin Easy Affiliate. The creator economy is growing at an exceptional pace. People are quitting their jobs to become full-time content creators, as it not only allows them to do what they actually like but also make a decent living from it. However,…
FridayAugust 30, 20242 filed
5 Ways To Write Better Emails
Phillip Scott Mandel is the CEO of Mandel Marketing and author of An MFA For Your MBA (2024). 5 Ways To Write Better Emails Business is fast; email is slow. Sure, compared to sending letters, email is lightning; but direct messages, text, and a conversation in person often seem much more effective. Nevertheless, sending…
The Role of User Experience in SEO: Why It Matters More Than Ever
Yash Ganwal is the founder of Urban Monkey, a vibrant lifestyle streetwear brand. He enjoys discussing business, startups, and digital marketing, sharing insights and experiences to help others thrive in entrepreneurship. The Evolution of Startups in the Post-Pandemic World The global pandemic has reshaped the business landscape in ways few could have predicted, and startups…
TuesdayNovember 21, 20231 filed
- Content Marketing9 experts
How Do You Get a Featured Snippet on Google?
To help you understand how to secure a featured snippet on Google, we’ve gathered insights from nine professionals who’ve accomplished just that! From trying a customer-focused strategy to using the direct answer target strategy, these professionals share their successful keyword strategies and how they achieved their…
ThursdayJune 8, 20231 filed
- Content Marketing7 experts
What Are Some Examples of Blogs That Make Money?
From Beewise to The Penny Hoarder, here are seven answers to the question, “What are examples of blogs that make money?” Beewise by Saar Safra Authority Hacker by Gael Breton Pinch of Yum by Bjork and Lindsay Ostrom Nomadic Matt by Matthew Kepnes Adam Enfroy’s Blog by Adam…
FridayJune 2, 20231 filed
- Content Marketing10 experts
What is the Biggest Marketing Disaster Ever?
From Snapchat’s “Would You Rather” question to Fiat’s anonymous love letters to women, here are 10 answers to the question, “What is the biggest marketing disaster in history?” Snapchat’s “Would You Rather” Question Coca-Cola’s “New Coke” Sega Saturn’s Announcement Burger King’s Women’s Day Tweet Hoover’s Free Flights Fyre…
ThursdayJune 1, 20234 filed
- Content Marketing15 experts
15 Questions to Ask Before Hiring an SEO Consultant
Finding the perfect SEO consultant for your brand can be a daunting task. To help you make the right decision, we’ve gathered 15 insightful questions from experienced SEO professionals, ranging from assessing a proposal’s relevance to business to identifying a consultant’s unique value proposition. Discover the…
- Content Marketing9 experts
9 Tips to Build a Comprehensive SEO Strategy
To help you create a powerful SEO strategy, we’ve gathered insights from industry experts, including presidents, CEOs, and SEO specialists. From optimizing for featured snippets to performing three essential SEO checks, discover the top nine tips these professionals shared to build a comprehensive and effective SEO strategy.…
- Content Marketing8 experts
8 Tips for Landing Your First Client as a Freelancer
To help you kickstart your freelancing career, we’ve gathered the best tips and strategies from experienced professionals, including marketing consultants and founders. From creating clear tiers of offerings to staying persistent and determined, here are the top eight tips these experts shared on how to…
- Content Marketing12 experts
What Makes a Podcast Successful?
From search engine optimization to collaboration, here are 12 answers to the question, “What is one thing that makes a podcast successful?” Make the Name Epic Invite Engaging Guests Shape Your Schedule on Your Audience Invest in Quality Podcast Equipment Remember, Marketing Can Make or Break Your Podcast Avoid Being…
WednesdayMay 31, 20231 filed
- Content Marketing8 experts
What Are Some TV Shows About Marketing?
From Marketing.Media.Money to Nathan for You, here are eight answers to the question, “What are your favorite TV shows about marketing?” Marketing.Media.Money Shark Tank Emily in Paris Mad Men Keeping Up With the Kardashians Ad Genius Lee Tae-baek Girlboss Nathan for You Marketing.Media.Money CNBC nailed it with this one.…
TuesdayMay 30, 20232 filed
- Content Marketing8 experts
Do People Still Read Blogs?
From people craving human connection to both GPT-3 and a human touch can coexist, here are eight answers to the question, “Will people still read blogs as GPT-3 rises in adoption?” Automated Content Lacks the Personal Touch Even AI-Generated Blogs Provide Value Blogs Clock a Win With Their Distinctive Personalities…
- Content Marketing9 experts
What Marketing Strategies Did LEGO Use?
From creating a strong relationship with their audience to sharing their products with the world, here are nine answers to the question, “What are things LEGO did right in their marketing strategy?” Targeting a Consistent Audience Appealing to Both Gen Z and an Adult’s Inner Child Allowing for Powerful Storytelling That…
MondayMay 22, 20231 filed
- Content Marketing9 experts
9 Tips on How to Write an Excellent Content Brief
Crafting an effective content brief can be a challenge, so we’ve gathered insights from content marketing professionals to help you succeed. From understanding your audience and outlining content to tailoring the narrative to your audience, here are nine expert tips shared by freelance writers, content…
SundayMay 7, 20231 filed
- Content Marketing8 experts
What Are the Best Alternatives to HubSpot?
Looking for a HubSpot alternative? We’ve gathered insights from marketing professionals and business leaders to help you find the perfect CRM solution. From Zendesk Sell to EngageBay, explore these eight top alternatives recommended by experts in the field. Zendesk Sell: Streamlined CRM Solution Odoo: Affordable Open-Source CRM Marketo:…
MondayMay 1, 20231 filed
- Content Marketing9 experts
How Do I Improve Email Deliverability?
From building your reputation through emails to regularly tracking your sender information, here are 10 answers to the question, “What are your best tips for improving email deliverability?” Shift to Your Custom Domain Regularly Segment by Delivered Email Addresses and Clicks Do Thorough A/B Testing of Email Components Become…
MondayApril 17, 20231 filed
- Content Marketing7 experts
What’s the Best Search Plugin for WordPress?
From WP Extended Search to Relevanssi, here are seven answers to the question, “What are the best search Plugins for WordPress?” WP Extended Search Search WP Google Custom Search Ivory Search Swiftype All-In-One SEO Relevanssi WP Extended Search WP Extended Search is a popular top-tier search plugin for…
MondayApril 10, 20231 filed
- Content Marketing6 experts
What Are Best Practices for CRM Systems?
From finding out what people are saying about your business to keeping your data organized, here are six answers to the question, “What’s the best practice for a CRM?” Invest in Social Listening Train for Consistency Emphasize Cooperation and Teamwork Automation is Essential Keep It Simple Regularly Clean…
WednesdayApril 5, 20231 filed
- Content Marketing14 experts
Should I Outsource My Blog Writing?
From taking time to research suitable writers to aligning an outsourced writer with your brand values, here are 14 answers to the question, “What should a company ask themselves when considering if they should outsource their blog writing?” How Can I Ensure I Get Professional, Reputable Writers? What is…
SundayMarch 26, 20231 filed
- Business Insights12 experts
How Do I Promote a Small Business With Content Marketing?
From providing enthusiastic updates about your business to connecting with the target audience, here are 12 answers to the question, “What are ways to promote a small business with content marketing?” Show Pride in What You Do Focus on Quality and Value Create a Strong…
ThursdayJanuary 12, 20231 filed
- Content Marketing8 experts
How is content writing different from copywriting?
From the initial intent of copywriting to informing vs. persuading, here are eight answers to the question, “How is content writing different from copywriting?” Others Dictate a Copywriter’s Content Writers Pick Words, Copywriters Pick Handy Words Creative vs. Analytical Content Writing Tells a Story, Copywriting Is a Spoiler…
WednesdayJanuary 11, 20231 filed
- Business Insights13 experts
What are the best content marketing podcasts?
What’s the best content marketing podcast? From Content and Conversation to Serpstat Webinar, here are 13 answers to the question, “What is your favorite content marketing podcast that business leaders should tune into?” Content and Conversation: SEO Tips from Siege Media Marketing Over Coffee The Content Experience Show CKS Content Lab B2B Revenue Leadership CMI…
SundayJanuary 8, 20231 filed
- Content Marketing8 experts
How do you write a content marketing plan?
From starting with the verbal brand identity to creating evergreen content, here are eight answers to the question, “What are the most helpful items to include in a content marketing plan?” Start With the Verbal Brand Identity Provide a Clear Distribution Plan Align Customer Pain Points With…
