Connectively

Interview with Olga Kokhan, CEO, Tinkogroup

This interview is with Olga Kokhan, CEO, Tinkogroup. For Connectively.us readers, how would you introduce yourself as CEO of Tinkogroup in information services and the specific outcomes your team delivers for clients? I’m Olga Kokhan, CEO of Tinkogroup — an AI data enablement partner specializing in data annotation, labeling, and validation services that help businesses…

Interview with Conor Keenan, Co-Founder, CompareAccounts

This interview is with Conor Keenan, Co-Founder, CompareAccounts. Conor, as Co-Founder of CompareAccounts and an Accredited Wealth Management Advisor, how do you introduce your expertise and the mission of CompareAccounts to readers of https://connectively.us? CompareAccounts exists to help make financial comparisons easier for everyday Americans. People are overwhelmed with options: checking accounts, savings accounts, brokerage…

Interview with Asawar Ali, CEO, Link Building Agency

This interview is with Asawar Ali, CEO, Link Building Agency. To kick us off, can you briefly introduce yourself as CEO and share the kinds of brands you help grow through backlink strategy and SEO? Asawar Ali is the CEO and founder of a Link Building Agency established to earn high-authority backlinks that improve rankings,…

Interview with Nakul Goyal, Chief Marketing Officer, CARFAX

This interview is with Nakul Goyal, Chief Marketing Officer, CARFAX. For Connectively readers, how do you describe your role as CMO at CARFAX (S&P Global) and the growth areas you lead across SEO, analytics, CRM, paid media, and experimentation? I lead growth and marketing for both our consumer and business audiences. The outcome of my…

Interview with YIFENG TAO, Founder, à la luck

This interview is with YIFENG TAO, Founder, à la luck. For readers discovering you on Connectively, could you introduce yourself and a la luck—what you make, why you call them talismans rather than jewelry, and how your role as Founder–Maker shapes the work? I’m Yifeng Tao, the founder and sole maker behind à la luck.…

The Hidden Gaps in Your Online Presence That AI Visibility Tools Can Fix

Authored by: Derek Iwasiuk To have an adequate online presence in the past, all you needed was a website, a Google Business Profile, and a couple of social media accounts. Today, that shows you are doing the least. AI has changed user…

Beyond Points and Discounts: How Gamification Is Transforming Fashion Brand Loyalty and Community

Authored By: Gonçalo Teixeira In fashion, loyalty has traditionally been built on exclusivity, trend cycles and more recently discounts and points programs. But as the digital landscape evolves and consumers crave deeper connection, brands are rethinking how to keep customers engaged beyond…

What Failed App Launches Taught Me About Building Products People Actually Want

Authored by: Dan Haiem Early in my career working with app development, I was convinced that the quality of the product was the deciding factor in whether it succeeded. Build something polished, solve an obvious problem, market it well – and the downloads…

Interview with Sebastian Buckeridge, CEO, Studio Monday

This interview is with Sebastian Buckeridge, CEO, Studio Monday. For readers at Connectively, how do you introduce yourself and the work you lead as CEO of Studio Monday serving B2B software companies? I run Studio Monday, a video studio built for B2B software companies. We take products that are hard to explain, such as AI…

Interview with Krista Kennedy, Director of Corporate Sales- ekuBOX, ekuBOX

This interview is with Krista Kennedy, Director of Corporate Sales- ekuBOX, ekuBOX. Krista, to kick us off, how do you describe your role as Director of Corporate Sales at ekuBOX and the expertise you bring to luxury corporate gifting and curated boxes? My role sits at the intersection of strategy and story. Paula Slof, our…

Interview with Fard Johnmar, Innovation Supercharger, Futurist, Builder and Founder, Enspektos, LLC

This interview is with Fard Johnmar, Innovation Supercharger, Futurist, Builder and Founder, Enspektos, LLC. For Connectively readers meeting you for the first time, how do you describe your work today as an Innovation Supercharger, Futurist, Builder, and Founder in computer software, including your current focus with Enspektos and AI Security Guard? I’ve been working in…

12 Skills Recruiters Need to Develop for Future Relevance in the Talent Landscape

The recruiting profession is shifting faster than ever, and staying relevant means building new capabilities that go beyond traditional hiring practices. This article breaks down twelve essential skills that modern recruiters must develop, drawing on insights from industry experts who understand what…

Interview with Cindy Hansen, Founder, Emergency Plumbing Squad

This interview is with Cindy Hansen, Founder, Emergency Plumbing Squad. To start, how do you introduce yourself and Emergency Plumbing Squad to someone who needs 24/7 emergency help? My name is Cindy Hansen, and I am the co-owner of Emergency Plumbing Squad. We provide a 24/7 emergency plumbing dispatch service that helps homeowners quickly connect…

From Keywords to ARR: A 90-Day-Content-to-Pipeline Plan for SaaS

By Meccaella Jurolan

One of the most frustrating situations in SaaS is seeing SEO activity grow while pipeline stays flat. The team is publishing blogs. Rankings are improving. Impressions are moving in the right direction. Maybe traffic is even up month over month. But when…

Interview with Vipul Razdan, Product Manager, FarEye Technologies

This interview is with Vipul Razdan, Product Manager, FarEye Technologies. To introduce you to Connectively readers: as a Product Manager in logistics and supply chain, how do you describe your core expertise and the last‑mile problems you focus on solving? As a Product Manager at FarEye Technologies, I develop logistics and supply chain solutions with…

Interview with David Lange, Digital Marketing Strategist, The Query Post

This interview is with David Lange, Digital Marketing Strategist, The Query Post. For Connectively readers, how do you describe your work today as a Digital Marketing Strategist and founder of The Query Post, and the specific visibility problems you help brands solve in an AI-driven landscape? With The Query Post, I scan the web every…

I Restructured One Article for AI Search and Got Cited in 30 Days. Here’s the Exact Pattern.

Authored by: Emmanuel Hampton For a year, every “AI search optimization” guide I read followed the same advice: write quality content, build E-E-A-T signals, get high-authority backlinks. None of it was wrong. None of it was actionable. So…

From Monolith to Modular: How I Refactored a React App Without Stopping Shipping Code

From Monolith to Modular: How I Refactored a React App Without Stopping Shipping Authored by: Gourav Singla Rewrites kill products. The graveyard of side projects, startups, and even mature SaaS tools is full of “let me just rewrite it cleanly” promises that bled six months of velocity and never landed. When the React app I…

Interview with Aarani Montanari, Founder, R&R Motherhood

This interview is with Aarani Montanari, Founder, R&R Motherhood. For readers meeting you for the first time, how do you introduce yourself as a Founder and IBCLC, and what unique value does R&R Motherhood provide to families? My name is Aarani Montanari, and I am an International Board Certified Lactation Consultant (IBCLC). I have a…

Interview with Anik Devaughn, Founder & CEO, Wired to Create

This interview is with Anik Devaughn, Founder & CEO, Wired to Create. For Connectively readers, who are you and what are you building right now as Founder & CEO of Wired to Create and Karo in information technology and services? I’m Anik Devaughn, founder and CEO of Wired to Create, a holding company building AI-native…

AI Is Changing PR Outreach — But It Can’t Do the Job Alone

PR professionals share the real-world limits of AI tools, and the smart workarounds they’ve found. Artificial intelligence has become a go-to tool for public relations professionals looking to work faster and pitch smarter. But ask anyone who has actually tried to run…

26 Ways to Measure ROI of Your Startup’s Branding Efforts

Measuring the return on investment of branding efforts remains one of the toughest challenges for early-stage companies. This guide presents 26 practical methods to quantify brand impact, drawing on strategies shared by founders, growth leaders, and marketing experts who have built successful startups. Each approach…

Interview with Sayanta Goswami, B2B Positioning Strategist specialising in Buyer Perception

This interview is with Sayanta Goswami, B2B Positioning Strategist specialising in Buyer Perception. To start, how do you describe your work as a B2B Positioning Strategist specializing in buyer perception? I shape how enterprise and Fortune 500 buyers form perceptions about B2B firms before any sales conversations begin, and how those perceptions influence who gets…

From Hype to Help: Why HR Teams Need Clear AI Value, Not Bigger Promises

Authored by: Joseph Grigoryants Artificial intelligence continues to dominate conversations across hiring and HR technology, but many HR teams are becoming increasingly skeptical of how AI products are presented to them. The issue is often not the technology itself. In many…