What brands do content marketing really well?

ASOS

ASOS is one brand that has successfully implemented content marketing into its strategies. They produce relevant content that appeals to its desired target audience, resulting in greater brand awareness, engagement, and recognition.

Their clever use of social media platforms allows ASOS to cultivate meaningful relationships between the brand and consumers. ASOS also engages with customers via interesting campaigns such as ASOS Insiders, which features user-generated pieces of content about ASOS products and offers rewards for participation. ASOS’ innovative approach to creating exciting and varied content means that it can position itself as a forward-thinking fashion destination in the digital space.

Coca-Cola

Coca-Cola’s branding communicates the message of happiness and sharing. What is interesting about them is that their marketing formula represents the content of Coke in one way. Their message goes deeper to embed the idea and structure of Coca-Cola into the minds of their audience and customers.

In one of their content marketing strategies, they made stories on various social media platforms with their own individuality. Each of these stories is like the molecules in a cup of a-Cola that share unity and togetherness.

Signaturely

Signaturely, which entered the space as recently as 2021, to be among the top dogs so soon.

Within two years, Signaturely ranks for 40,000 organic keywords, raking in monthly organic traffic north of 200k visitors.

Signaturely does content marketing on steroids. The “steroids” here is a free online signature maker tool that allows you to sign for free and appreciate Signaturely’s potency enough to sign up.

 Consequently, they invested significantly in ranking for the keyword “online signature maker”. As of the time of writing this, Signaturely ranks #2 on Google for this keyword.

This keyword, according to Semrush, attracts a 30k+ global search volume. Guess what?

This keyword has a high conversion intent. Little wonder, Signaturely has bagged 30k+ user sign-ups from ranking for it!

LinkedIn

When it comes to using content marketing, many brands have already stepped in and are in the race. LinkedIn, in my opinion, is one such brand that is using content marketing well to divert more users toward itself.

You must have observed that LinkedIn’s main mantra to thrive and succeed is through using different content to generate leads. It uses inbound marketing to generate employment opportunities for people around the world, encourages job providers to post opportunities with precise job descriptions to attract suitable candidates, provides courses with certificates for people to upskill themselves, and also acts as a platform for social networking and sharing of real-life experiences to let people understand different perspectives. It is much more than just a social networking platform. Everything there revolves around good content.

Spotify

Spotify is well-known for personalizing marketing, depending on demographics. They continually track users’ activity and offer them related results through an intuitive, user-friendly interface. It’s no surprise that millions of people follow and support Spotify. Their end-of-year campaign is one of their most successful marketing campaigns to date. It’s a tremendous hit on social media, generating plenty of user-generated material.

Every Spotify customer received a tailored playlist based on their listening habits over the previous 11 months. The playlist was aesthetically appealing and shareable. Millions of Spotify subscribers noted it on various social media platforms. Benefit? They used their expertise to gain free PR!

Apple

One brand that stands out in content marketing is Apple. Apple has a knack for creating content that resonates with its audience. Whether it’s a new product launch, a behind-the-scenes look at their creative process, or an inspirational story, Apple always makes the content engaging.

Another great thing about Apple’s content marketing strategy is the way they use multiple platforms to reach their target audience. Whether it’s through its website, YouTube, or Twitter, Apple can always engage users on a variety of platforms. This helps to ensure that their brand remains top of mind and relevant.

Finally, Apple is great at creating content that has staying power. They don’t just push out content and expect people to consume it; they create content that stands the test of time. This ensures that their content remains relevant and will continue to be shared long after it’s published.

Red Bull

My top pick for the company that does content marketing excellently is the energy drink maker Red Bull. While most beverage companies will focus on the nutritional value of their drinks and other medical terms that may be too foreign for a regular person to understand, Red Bull sells you a life of energy, thrill, and daredevil achievements.

This strategy is observable in the video content and social media posts that Red Bull shares of people attempting extreme sports and other high-adrenaline activities. Interacting with a piece of Red Bull content will automatically make you crave an outdoor life full of adventure. This approach to content marketing continues to set the company apart from its competitors and makes it a worthy model for other brands to study.