What Are Good Abandoned Cart Email Subject Lines?

Don’t Miss Out—Complete Your Purchase!

This subject line is great for an abandoned cart email because it encourages customers to return and complete their purchases. It also creates urgency, as it implies that they won’t be able to take advantage of the deal if they don’t act soon.

Additionally, it evokes a sense of FOMO (fear of missing out) in the customer, which is likely to spur them into completing their purchase.

Finally, the subject line is straightforward and succinct, so customers will immediately understand the email without having to guess or read it further.

Don’t Let Your Cart Items Slip Away!

When it comes to an abandoned cart, sending an email is a great way to remind the customer of what they might have forgotten about. This is a great subject line because it is designed to grab the customer’s attention, remind them of the items they left behind, and create a sense of urgency to complete the purchase.

Utilizing the words “don’t” and “slip away” makes customers avoid the items in their cart from selling out or no longer being available.

Uh Oh! There Are Only 2 Left…

The email subject line should imply a sense of urgency to get the potential buyer to go back to their cart.

Of course, you shouldn’t outright state anything that isn’t true, so if there aren’t really only two left, don’t say that (unless you’re really good at coding and can make that appear true).

Don’t Forget, Your Cart is Still Here!

This is a good subject line for an abandoned cart email because it is direct and friendly, while also reminding the customer of the items they left in their cart.

It is also short and to the point, which can help capture the customer’s attention.

Username, Complete Your Purchase and Save

“Username, Complete Your Purchase and Save” is a subject line that employs FOMO to encourage customers to act quickly. The phrase “Complete Your Purchase” conveys urgency, while the inclusion of the customer’s username adds a personal touch.

This subject line serves as a reminder that the customer has items in their cart and offers an opportunity to save on their purchase. The urgency also helps build trust with customers, as it implies that the store values their business and is offering a time-limited deal.

Why Did You Not Buy?

A good, abandoned cart email should be personal and direct. It should also be friendly, fun, and inviting as if you are having a one-on-one conversation with the customer. Asking why they didn’t buy is an effective way to start the conversation and show that you genuinely care about their experience.

You can then follow up with questions about what you can do to help, as well as offer personalized suggestions or discounts to entice them back into completing their purchase.

By taking a human approach in your email subject line, you can create a more meaningful connection with customers and increase the chances of them returning to complete their purchase.

Your Cart Wants You So Bad—It’s Offering You a Discount!

This subject line is great for two reasons. One, it has a nice playful tone that is sure to catch the audience’s attention, especially when you consider how most inboxes have rather official-sounding subject lines.

Second, it speaks of a discount, and we know that mentioning a bargain is the best way to draw in a potential customer. After all, this person has already decided what to buy; all they need is a gentle nudge to take that last step and place the order. By using humor and offering a discount, you give two substantial reasons for a buyer to sit up, take notice, and act.