How Do You Conduct International SEO Keyword Research?

Focus On Localization and Analysis

As an SEO strategist, localization is a crucial aspect I consider when conducting international keyword research.

I start by pinpointing the target countries based on business goals and determining the primary language in each region. This is essential for guiding keyword research. Then, I use a keyword research tool like Ahrefs to find relevant keywords and search volumes specific to each target market. It’s important to note language nuances, synonyms, and local colloquialisms that are specific to the target audience.

Then, I move to competitor analysis to see the keywords they’re targeting and the content that they are ranking for. This provides insights into the local landscape and helps me refine my keyword strategy.

Remember that it is not just about keywords. Website content needs to be localized too. This means adapting page titles, meta descriptions, headings, and more on-page elements to reflect the local language and cultural context.

Invest in Translation Services

If you’re searching for ways to help your SEO, investing in translation services could be one way to expand your reach. Many entrepreneurs overlook translation as an SEO marketing strategy but consider the top 100 search results for various keyword searches—in almost every case, at least one result will include information in another language—usually English.

However, to conduct international SEO keyword research and find those untapped search term opportunities, translate your own content into other languages. Once you publish translated versions of your content, you can monitor results in Google Search Console, then add those keywords to your campaign to capture searches from other countries. Translated search results are ‌easier to rank on, and they also open up new market opportunities.

Consider Cultural Differences

When doing international keyword research, my advice is to avoid literal translation of the keywords used on your English site. Other countries may use completely different terminology for the product/service you’re selling.

Research how people in those countries search the terms you want to rank for and what exactly they’re writing. There can be some cultural differences that affect searchers’ mindsets, so take that into account.

Understand Your Target Market

International SEO keyword research involves several crucial steps. First, identify the target countries/regions and their dominant search engines. Analyze top-ranking competitors to gain insights into the local market. Translate keywords into the target language, ensuring accuracy by using native speakers or professional translators.

Use local keyword research tools specific to the target market, such as Baidu Keyword Planner in China. Adapt website content to the target language and culture, incorporating localized keywords throughout.

Evaluate search volume and competition using local keyword research tools, prioritizing high-volume, low-competition keywords. Continuously monitor performance and refine the strategy based on rankings, traffic, and conversions.

International SEO keyword research requires a deep understanding of the target market’s language, culture, and search behavior to optimize the website for international audiences.

Collaborate With Native Speakers

When conducting international keyword research, it’s absolutely paramount to collaborate with a native speaker.

A simple translation of existing keyword research won’t cut it, potentially leading you to select suboptimal keywords or overlook specific queries unique to the target country or language.

The ideal partner for this task is someone who is familiar with both the language and culture. They can provide invaluable insights into the intent behind queries and the unique nuances inherent to their language.

As part of your research phase, scrutinizing the Search Engine Results Pages (SERPs) is essential. Make a note of how the top results are optimizing their pages. Users in certain markets might search differently from their typical conversational language. So avoid relying solely on an exact match of a keyword that may sound unnatural to a native speaker.