Featured vs. Connectively: What’s the Difference (and Why You Might Use Both)

If you’ve spent any time in the PR and media relations space lately, you’ve probably noticed we’re not just “Featured” anymore — there’s also Connectively. Two names, two distinct products, and a lot of understandable questions about how they fit together. Here’s the breakdown.

Featured: Your Co-Pilot for PR

Featured is built for anyone actively engaged in PR efforts — in-house marketers, agencies, founders — who want an AI-powered assistant to handle the heavy lifting of modern media relations. Instead of manually scanning for opportunities, Featured works alongside you to:

• Monitor and track mentions for your brand and your competitors
• Surface opportunities across a range of media types, not just text-based queries
• Identify relevant journalists so your pitching is personalized, not spray-and-pray
• Chat directly with the agent to narrow your scope and refine strategy
• Run Workflows (on paid plans) and have automations that work in the background to surface the right opportunities for you each hour, day, week, or whatever fits your needs

Featured is usage-based: the more robust your subscription, the more chats and usage you have. Workflows unlock on paid plans, letting you use Featured proactively instead of prompting it every time.

Connectively: Where Journalists and Experts Connect

Connectively is the source-request platform — the place where journalists and publishers post queries and experts can respond directly with insights. Identify a relevant journalist’s query, submit your response, and Connectively tracks that response through to publication.

Connectively supports three different paid subscriptions:

• Lite — supports 10 answers per month
• Pro and Business — seat-based plans that unlock unlimited submissions

One important nuance on the seat model: a paid seat is tied to a single expert profile for the full 30-day billing period, so if you have multiple clients or experts you plan to submit insights on behalf of, be prepared to maintain multiple paid seats (or you can use pay-as-you-credits to support additional, one-off submissions). 

Where HARO Fits In

HARO remains a free newsletter and is the original source-request format many PR pros already know. You can still use it on its own, but it also plays a behind-the-scenes role, helping power opportunities that surface on both Featured and Connectively.

Using Featured and Connectively Together

These two products aren’t competing for the same job, and you may find you want to use them in tandem. 

Featured is where you build and take action on your broader PR strategy: tracking mentions, surfacing multimedia opportunities, identifying the right journalists, and letting Workflows do proactive work in the background. Connectively opportunities will surface inside Featured as active journalist requests, so you don’t have to toggle between the two tools to see what’s out there.

In short: Featured is the strategic engine, Connectively is where direct source submissions live, and HARO feeds opportunities into both.

Quick Comparison

Whether you’re just getting started with source requests or running a full PR program, understanding what each product does—and how they connect—makes it easier to get the most out of both.