A Picture Is Worth a Thousand Words. AI Can Read Them All

You are keeping your photos off social media, that’s great. But what can the platforms storing years of our memories learn from them?

When I got married last year, I didn’t want the wedding all over the internet. Apart from my LinkedIn, I’m pretty much invisible online, so it would have felt odd to have one of the most personal days of my life show up on other people’s Instagram and Facebook feeds.

With my kids, I feel even more strongly about it. I know that once someone publishes a photo of them online, I have no control where it ends up, who’s looking at it and with what intention, or what some future piece of software might do with it.

That’s my own point of view, but it also matched with something we’d been noticing.

Working on a photo-sharing service, I’ve noticed that people are a lot more careful with their photos now than they used to be. I don’t have exact numbers for it, but you can tell from the questions they ask before they sign up. How easy is it to share photos with others? How much can I store? And then, more often: where are the photos stored? That one comes up especially from people in Europe. Who can access them, do you scan them, do you use them for AI? People really do dig through our FAQ and terms to find out the answers. To me, that says privacy has moved out of the small print and into the main reasons people choose a product.

My own family photos got me thinking about this from another angle too. Most of the conversation is about whether photos are published on Insta. Although I do know some successful influencers who don’t mind and show their entire family online.

But at my children’s school, for instance, there’s a lot of attention around posting pictures of other people’s kids, and at weddings couples now regularly ask guests not to put everything online. Or even just put the phones down. I’ve been at weddings from which I have no photos at all, only bride and groom had a photographer and didn’t show the photos to anyone except one printed album at their house. Fair enough, but keeping photos off Instagram doesn’t mean you stop keeping them somewhere and they just become some kind of secret.

You still want the grandparents to see the kids. Me, personally, I still wanted our wedding guests to send us their pictures. They have to live somewhere.

So the question I keep coming back to is: whether the place you store them is looking at them. Not who can see your photos, but whether the service holding them is analyzing their content. Ten or fifteen years of photos says a huge amount about a person: your kids growing up, your partner, your house, your holidays, your friends, where you spend your weekends, and probably a pile of weird screenshots and photographed documents and just awkward poses and places as well. With current AI, a library like that is something software can actually read and make sense of.

And this isn’t just a theoretical thing. Google Photos explains that it uses algorithms to detect faces and group photos of the same person when its Face Groups feature is on. Apple Photos also recognizes people, places and scenes, although Apple says this analysis happens on your own device.

That doesn’t necessarily mean these companies are doing anything wrong. And analyzing photos is also not the same as using them to train AI models. Google says it doesn’t use people’s personal Google Photos data to train generative AI models outside Google Photos. But I think it’s important to understand the difference, especially when we’re talking about years of private family pictures.

So what can you actually do about it? I would start with the privacy policy of whichever service holds your photos. Look for things like facial recognition, AI, machine learning and model training. Does the service analyze your photos? Does it happen on your own device or on their servers? Can you turn it off? And are your photos used for anything beyond storing and sharing them?

If you can’t find the answers, ask the company directly. From my experience, people are already doing that a lot more often.

Funnily enough, I never really thought about these questions being so important when choosing where to keep photos. It was the questions from customers that made me think about it more seriously.

And perhaps that’s the bigger point. We are becoming more careful about who gets to see our photos, but we should probably be just as careful about what happens to them where we store them.

---

Disclaimer: The author is the founder of Yogile, a photo-sharing service that competes with some of the products mentioned.

Maurice Sikkink, Founder of Yogile, Yogile. Maurice Sikkink is the Founder of Yogile, a private photo storage and sharing platform. With over 15 years of experience in photo-sharing technology, he has seen firsthand how people’s attitudes toward privacy have changed. He is particularly interested in how AI is reshaping the way we store, share and protect our personal memories.

By Maurice Sikkink. Originally published at https://news.featured.com/a-picture-is-worth-a-thousand-words-ai-can-read-them-all