What is one tip for resource page link building?

Diversify with Different Types of Resources

One best practice for resource page link building is to utilize different types of resource pages. Many resources are not your typical industry-specific links. Links can range from associated blogs to sites that have awarded you a specific honor, all the way up to sites that teach on one specific topic. Diversify your links to have the widest reach possible.

Blog on Other Sites

Guest blogging is a great way to build links for your webpage, as long as you work with relevant sites in your industry that will speak to your target audience. This includes always keeping an eye out for online brand mentions and reaching out to the editors to have your backlink added to the content.

Using guest blogging as a link-building strategy is a great way to build legitimate and organic links for free, while also helping you generate new growth opportunities.

Use Google Strings

Google strings can help you find resource page link-building opportunities. For example, if you’re looking up resource pages in the digital marketing niche, you can use the search operator “digital marketing best resources.” After that, you can search through the listings to see if Google is showing resource pages. If it does, export the results with a tool like Semrush.

Email the Person that Manages the Page

You’ll be able to find the email address of the person that manages the resource page quite easily by using a Whois lookup tool. Once you have their email, simply send them a quick message letting them know that you have a great resource that would be perfect for their page.

Of course, don’t just spam them with a link to your website. Be sure to include some other valuable information, such as why you think your resource would be a great fit for their page, and what value it would bring to their audience. If you can provide them with a well-thought-out message, they’ll be much more likely to take a look at your website and consider adding your link.

Try Google Ads

Resource pages are often linked. This makes them a powerful link-building tool, but this also makes the search terms very competitive. Low authority sites often have no chance of ranking with resource pages. When the page doesn’t rank, it doesn’t get links.

To solve this problem, you can use Google Ads to skip the competition and get to the top of the search results. This tactic works and is cheaper than you would think. Resource pages rank for non-commercial search terms, where nobody spends money on ads. This makes the ad rates cheap for you.

Focus on Quality

One tip for resource page link building is to use high-quality content and relevant keywords in your anchor text. By focusing on the quality of your content, you’re giving potential readers a reason to click, and by choosing relevant keywords you can increase the likelihood that they’ll click on your link and visit your website.

Search for Broken Links

Find resource pages relevant to your business that has broken links on them. Once you’ve found a page with a broken link, you can reach out to the site owner and let them know about the broken link.

You can then offer them your own article or resource as a replacement for the broken link. This strategy is extremely effective because not only does it give you a high-quality backlink to your site, but it also helps to improve the user experience of the site owner’s visitors, and you’re also providing immediate value to the site owner by helping them fix a broken link.

Leverage Your Influence

I’ve always found that being a thought leader is not just good for personal branding, but also link building. Most of the time when quoted in an article, the publisher will link out to your website or even a specific page on it, if relevant. Seek out publications that might struggle to get buy-in within your industry and offer to help them by providing some thought leadership.

During my time in the pool industry, I was a frequent contributor to various trade magazines such as Pool Pro and SpaRetailer. They were always looking for use cases of certain practices to highlight and were willing to backlink to our website as a thank-you. We averaged one new backlink per month from each of these DR40+ sites.

Provide Value

One tip for resource page link building is to provide value. It’s important to produce content that is valuable to your audience and will help them achieve their goals. If you’re trying to build links, this means that you need to provide information or resources that are useful to the people who are visiting your website. You can use content marketing tactics like guest posts, case studies, tutorials, and informational guides to create valuable content that helps people in your industry achieve their goals.