# What Are Some Free Social Media Listening Tools? - Published: 2023-03-31 (updated 2023-06-24) - Author: [Connectively](https://blog.connectively.us/author/terkel.md) - Topics: [Questions](https://blog.connectively.us/category/questions.md) - Source: https://blog.connectively.us/what-are-some-free-social-media-listening-tools/ - Publication: Connectively - Publisher: Connectively (Terkel, Inc.) - Editorial policy: https://blog.connectively.us/editorial-policy/ To help you discover the most effective social listening tools, we asked nine professionals from various industries to share their favorites. From the sentiment analysis capabilities of Mention to the simplicity of BuzzSumo, these experts, including CEOs, founders, and marketing managers, reveal their top picks for monitoring and analyzing social media conversations. - Mention: Analyzing Sentiment and Trends - Talkwalker: Keyword Tracking Extensiveness - Digimind: Turning Data into Insights - Sprout Social: Advanced Listening Features - Brand24: Real-Time Analysis Power - Hootsuite: Comprehensive Real-Time Insights - Brandwatch: Monitoring Consumer Sentiment - Sendible: Customizable Reports and UI - BuzzSumo: Simple Social Performance Tracking ### Mention: Analyzing Sentiment and Trends I am aware of the importance of social listening in today’s digital landscape, and I must admit, Mention is my favorite tool. It allows me to monitor online conversations about my brand, industry, or competitors. I’m notified whenever internet users mention my brand name in social media or blog posts. I find its ability to analyze sentiment and track emerging trends fascinating. It gives me valuable insights into the changing preferences of my target audience. So, besides staying updated with what customers are saying, I can respond to their emerging needs. --- ### Talkwalker: Keyword Tracking Extensiveness With Talkwalker, it’s easy to monitor my brand’s mentions online, keep track of engagements, and beware of any spikes on the same. I love Talkwalker because I track specific keywords that matter most to my brand and target audience. The extensiveness of Talkwalker is one of the main standout features. The tool uses up to 150 million sources to ensure adequate social listening all around. --- ### Digimind: Turning Data Into Insights Digimind offers all the required information to interpret social and online data and turns it into useful business insights. Market Intelligence and Social Listening are the two items it delivers. Both are powerful tools with an extensive feature set. With the help of Digimind’s technologies, you can monitor the conversations that are most important to your business in real-time across a huge number of online sources and gain insightful data that you can use to guide and enhance your marketing strategy. Using Digimind Social Analytics, an infinite number of social accounts may be analyzed and benchmarked at once. --- ### Sprout Social: Advanced Listening Features Sprout Social is a wonderful social media platform, and its advanced social listening features are just one of the many tools offered. Social media is one of the most powerful tools in business arsenals today, so it’s important to monitor and analyze the social landscape for content that applies to my industry consistently. Sprout Social has enabled my company to do that, and the insights have really helped to inform a robust social media strategy that sets our fashion brand apart from competitors. --- ### Brand24: Real-Time Analysis Power My favorite social listening tool is Brand24. This powerful tool allows me to monitor multiple social media platforms, including Facebook, Twitter, Instagram, and YouTube in one place. I can set up keyword alerts to track brand mentions, competitors, and industry trends. Brand24 also provides real-time analysis of social media mentions with sentiment analysis, which helps me understand how customers are feeling about my brand and products. I also love the ability to create customizable reports with graphs and charts that make it easy to measure the success of my social media campaigns. With Brand24, I can stay on top of my online reputation and make informed decisions based on insights from social media. --- ### Hootsuite: Comprehensive Real-Time Insights Hootsuite is one of the most comprehensive social listening tools on the market, allowing you to track conversations across all major social media networks. It also offers an impressive array of features, such as sentiment analysis, keyword tracking, and automated reports. With real-time insights, you can quickly identify emerging trends and respond accordingly. Hootsuite is a superb choice for any organization that wants to better understand its target audience and the conversations they’re having online. --- ### Brandwatch: Monitoring Consumer Sentiment Brandwatch is a very efficient tool. Owned by Cision, it monitors consumer sentiment, along with their behavior. This data is then converted into a report that identifies popular trends available on a customizable dashboard. Brandwatch also shows you how your competitors are faring in the market. --- ### Sendible: Customizable Reports and UI As an experienced digital agency owner, I have used various social listening tools. Among many, Sendible has become my favorite. Sendible is a comprehensive social media management platform with powerful social listening features. It allows users to monitor and analyze social media conversations and mentions across various platforms, including Twitter, Facebook, Instagram, and LinkedIn. With Sendible, users can track brand mentions, hashtags, and industry-related keywords, providing valuable insights into customer sentiment and preferences. One reason I prefer Sendible over other social listening tools is its intuitive user interface and customizable reports. It allows me to create reports tailored to specific client needs and preferences, providing detailed social media performance and engagement analytics. Overall, Sendible is an efficient and effective social listening tool that helps me stay on top of social media trends and conversations with my clients. --- ### BuzzSumo: Simple Social Performance Tracking The management of a brand’s reputation, market positioning, customer sentiment analysis, real-time event monitoring, and identifying potential leads are other uses for social listening tools that social media managers might employ. BuzzSumo offers a free plan that gives you access to 10 searches each month. There is no Facebook listening available in the free or low-cost programs. BuzzSumo makes it simple to keep track of how your company is doing on social networks by showing the number of views and shares that particular posts have had as well as letting you know what kind of content your audience responds to favorably. ## Related - [Connectively Verification Signals: What They Are and How to Earn All Seven](https://blog.connectively.us/verification-signals.md) - [How Should a Company Hire a PR Agency?](https://blog.connectively.us/how-should-a-company-hire-a-pr-agency.md) - [What are the Best Public Relations Evaluation Methods?](https://blog.connectively.us/what-are-the-best-public-relations-evaluation-methods.md) - [Who is the Best Push Notification Service Provider?](https://blog.connectively.us/who-is-the-best-push-notification-service-provider-2.md)