# Lewis Carhart, Founder, LLM Agent, Inc. - Published: 2024-09-04 (updated 2024-09-04) - Author: [Connectively](https://blog.connectively.us/author/terkel.md) - Topics: [Interviews](https://blog.connectively.us/category/interviews.md) - Source: https://blog.connectively.us/lewis-carhart-founder-llm-agent-inc/ - Publication: Connectively - Publisher: Connectively (Terkel, Inc.) - Editorial policy: https://blog.connectively.us/editorial-policy/ *This interview is with [Lewis Carhart](https://www.linkedin.com/in/lewis-carhart-4292b5325/), Founder at [LLM Agent, Inc.](https://llmagentinc.com).* # **Lewis Carhart, Founder, LLM Agent, Inc.** **Lewis, can you tell us a bit about yourself and your journey to becoming an expert in SEO and AI?** Absolutely. I’ve always had a high entrepreneurial spirit. I ran community forums for online gamers in the mid-2000s as a teenager, which eventually led to a career in tech. I enjoyed working but always wanted more, or needed more—I went through side project after side project, picking up skills that any founder would along the way. It wasn’t until after I built a really great SaaS platform that I realized that just making something great wasn’t enough. I had to market it, and SEO was one of the best ways to get an audience. Now, I run a successful SaaS platform that helps companies with SEO and uses AI to filter out low-quality advertising opportunities. **What pivotal moments or decisions in your career led you to specialize in the intersection of SEO and AI?** I worked for a venture-backed startup as their founding growth engineer. They were building an AI platform, and I needed to help them scale. I eventually built AI-powered tools, which were used as lead magnets. It was a successful play for them; to this day, two of the tools attract 250,000 visitors a month to their platform, according to Ahrefs. **Can you share an example of a time when you used AI to solve a specific SEO challenge? What tools or techniques did you use, and what was the outcome?** Every website that I launch now has JSON-LD structured data, a schema markup that helps search engines understand more about your website. JSON-LD is inserted into a web page without disrupting the content, and crawlers get a better understanding of a particular entity. This used to take us several hours, but now, with common AI tools like ChatGPT/Claude 3.5, it takes just a few minutes to add to any web page. **What are some common misconceptions people have about using AI for SEO, and what advice would you give to those looking to leverage AI in their SEO efforts?** The biggest misconception about using AI for SEO is that you can just use a platform to create thousands of articles and you’ll get traffic. Google’s official guidance about AI-generated content is straightforward: appropriate use of AI or automation is not against their guidelines. However, the articles need to be useful, helpful, original, and satisfy their requirements of E-E-A-T. I prefer to take the approach of using AI to help with outlines, and then interview experts, find data that backs (or disproves) the claims, and do our own in-house research. **Looking ahead, what are some of the most exciting developments in AI that you believe will significantly impact the future of SEO?** In my opinion, tools like Perplexity will significantly change SEO. The search engines of the future will be chat/voice-based, where I can ask a question, and they will find up-to-date answers based on reliable sources. I find myself using search engines less and choosing tools like ChatGPT, Perplexity, and Claude more and more. **For businesses with limited resources, what would be one actionable tip you’d recommend for starting to integrate AI into their SEO strategy?** AI is perfect for helping you choose content to write about. If you’re in the biotech industry, for example, I would find common questions and searches across the industry and then use AI to generate whole content clusters around those. **What advice would you give to aspiring SEO professionals who are eager to learn about and specialize in AI-driven SEO?** We’re still very early. If you are eager to learn about AI-driven SEO, and you have the time and resources, get that ChatGPT/Claude subscription and use it to your advantage. You’ll be further ahead than 95% of the rest who ignore it. ## Related - [Interview with Mehdi Zare CFA, Founder, Bina Capital](https://blog.connectively.us/interview-with-mehdi-zare-bina-capital.md) - [Interview with PRAPARNA MOHARANA, Data Analyst Profession](https://blog.connectively.us/interview-with-praparna-moharana.md) - [Interview with Sean Johns, Founder & Body Language Trainer, BodyLytics](https://blog.connectively.us/interview-with-sean-johns-bodylytics.md) - [Interview with Kade Robertson, CEO, Viral Distributors](https://blog.connectively.us/interview-with-kade-robertson-viral-distributors.md)